About Us

Work with passion

About Us

ln 2010, small group of industry investors identified an opening in the market the lack of viable alternative to the traditional straightness being used in Salon at the time working with leading chemist and hair care exports, they realise that the key of creating an innovative treatment that has both gentle and effective ley in harnessing the power of keratin, and essential hair protein that delivers incredible benefits endless versatility, and a never-before-seen  smoothing effect all without Breaking the bonds of the hair and thus, Kera and professional was born.


Since the launch of our signature smoothing therapy in 2010 comma care and professional professional has become the market leader in smoothing category and has revolutionized the colour industry and colour Therapy, A complete keratin enhanced hair colour collection we continue to develop breakthrough in keratin Technology with the expansion of our professional and retail collection along with new programs and services that build brand partnerships, and a stylish knowledge and skill and boost Salon business.

"Style is a way to say who you are without having to speak"



Please strive for product innovation, educational support and superior result to analyse the craft of cosmetology for the benefit of Salon in industry, Salon professional and consumers.


Since 2017, when his vision began, Rishi Gupta, founder, CEO and president, has guided the company to industry leadership. Kera-ion professional is a developer, innovator, marketer and global distributor of the most advanced professional hair care products. Kera-ion professional products are used and recommended by top hair professionals in the finest salons throughout the world. Our product portfolio is proudly represented by the industry’s most respected hair stylists and educators.

A comprehensive training academy has been created in the company’s Fort Lauderdale, Florida headquarters to educate stylists, salon owners and other industry professionals. Kera-ion professional has numerous trainers and educators in the field who work with the distribution partners to ensure that every salon professional using Kera-ion professional’s line of products is certified and fully understands the benefits for their clients.

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